Intro to this course

I understand: You created your business to do good work with good people–and make good money.

But as you’ve learned, calling yourself a business owner, throwing up a website, making a few haphazard social media posts and maybe committing to a monthly email newsletter (with no real agenda) won’t attract the kind of clients–or cash flow–you need to survive, let alone thrive (or afford that yearly retreat in Bali or high-level mastermind!)

You know you need a solid, sustainable marketing strategy–and you’d prefer to do it in a way that feels good, nurtures relationships and creates long-term loyalty.

Well, I’ve got good news for any business owner who wants to do good, make good money and feel-good promoting it…

MARKETING HAS EVOLVED–IT’S NOT ABOUT FAST CASH, CHEAP, ONE-TIME TRANSACTIONS AND TREATING PEOPLE LIKE “JUST ANOTHER NUMBER” ANYMORE

Even in our crazy digital age, this longtime truth still rings true: People buy from people they know, like and trust.


ENTER, RELATIONSHIP MARKETING


What’s relationship marketing? It means marketing yourself in a way that gets you seen and known quickly through real connections with real people–like colleagues, influencers and potential and past clients.

But beyond that, relationship marketing puts a high value on customer retention and creating repeat buyers: loyal, long-term clients who love what you sell and (ideally) love to tell others about you, too.

It’s the opposite of fly-by-night, one-time-only buyers, and flash sales. It’s about building a solid Connection Factor and sharing, caring and giving long before the sale and long after, too.

Basically? Relationship marketing is about marketing by putting people first. You CAN do this!